COMUNICARE PER RIPARTIRE | CAMPAGNA DI COMUNICAZIONE
ENG
"Comunicare per ripartire" is the first Rai Pubblicità video ad campaign, which went on air on Rai channels during the Covid emergency. The importance of brands and their relationship with people, especially when Italy was preparing to restart after the quarantine, was the central idea. Advertising, which has always been the mirror of society, its values, lifestyles and growth models, could significantly contribute to the relaunch of the Country, by supporting purchasing.
In addiction to the tv spot, the communication strategy considered other initiatives, in order to spread the message on other media. For this reason, a coordinated graphic design was created. An ad campaign was planned on the main online trade magazines such as Engage, Prima Comunicazione, Mediakey, Eduesse, Youmark where articles on the initiative also appared. The campaign interest corporate media too: it appared on the homepage and news section of the site, social media posts and a dedicated newsletter was created.
